What We Do
End-to-end solutions for start-ups and established agricultural equipment manufacturers.
Market Entry & Expansion
Objective-driven plans that help both global and domestic brands scale effectively in the Indian market.
Dealer Network Development
Guidance for building reliable, growth-oriented partnerships across India’s diverse regions.
Demand Generation
Integrated marketing campaigns, BTL activities, and digital outreach designed to resonate with farmers.
Market Surveys & Insights
On-ground dipstick surveys providing actionable intelligence for informed decision-making.
About Us
At Agrowin Consultants, we empower both international agri-businesses and domestic Indian agricultural equipment manufacturers to succeed in India—one of the world’s most dynamic and expansive agricultural markets.
Our founder, Surjeet Singh, draws on extensive experience in the tractor industry at John Deere and TAFE, with deep knowledge of building dealer networks, generating demand, and driving business development.
We are proud to be joined by Mr. Manish Rajawat, who brings over three decades of customer support and dealer development experience at Mahindra Tractors and John Deere.
Our Leadership
Decades of industry experience driving success in the Indian agricultural market.
Surjeet Singh
Principal Consultant
- B. Tech in Agricultural Engineering – PAU, Ludhiana
- PGDBA in Financial Management – Symbiosis
- John Deere Marketing Program – IIM Bengaluru
Professional Background
- Founder of Agrowin Consultants: Driving business growth, penetration of global brands in the Indian market, and Go-to-Market strategy expertise.
- 30 years of leadership in sales and marketing, specifically in the Tractors and Agricultural Implements business.
- Formerly led Sales & Marketing at John Deere India (24.5 years) and TAFE (5.5 years).
"Surjeet specializes in Sales and Marketing, especially in the Indian Rural Market. He works with clients for family business management in the Agricultural equipment sector and for the establishment of dealer networks for international clients."
Core Competencies
Manish Rajawat
Senior Consultant
Professional Background
- Performance driven & Customer Focused Leader with over 30 years’ experience (20 years with John Deere & 11 years with Mahindra & Mahindra) in Customer Support, Dealer Development, Dealer Management, Sales & Marketing.
- Proficient in implementation of marketing strategies, plans, activities & processes to achieve business growth for dealership & organization with profitability objectives.
- Successfully led initiatives in improving Customer Experience & Customer Retention thru Parts & Service Reach improvement, Post Sales Contact & Resolution of Customer Complaints.
- Successfully Led in development of Network & Organization structure, capable in line with the industry requirements & machine population.
- Managed Parts inventories to meet machine & customer requirements, while meeting financial objectives.
- Managed process implementation for Customer Retention, Repeat & Referral Sales, Warranty Information & Technical Communication.
"Manish brings over three decades of customer support and dealer development experience, ensuring exceptional customer experience and robust network structures."
Core Competencies
Who We Help
Delivering value across the entire agricultural supply chain.
International Agri-businesses
Helping global brands navigate India’s vast and diverse agri-economy with market entry and expansion strategies.
Read moreDomestic Manufacturers
Strengthening dealer networks and demand generation for Indian agricultural equipment manufacturers.
Read moreStart-ups & Established Brands
Delivering end-to-end solutions for businesses at every stage of growth in the agricultural sector.
Read moreGet in touch
India’s agri-economy demands rural insights and strong networks. Contact us to discuss how we can help you succeed in this dynamic market.
Email Us
surjeetsingh@agrowinconsultants.com
Location
India